SEXUAL HEALTH - LIE DETECTOR
Problem: Peer pressure encourages unprotected sex among young people resulting in the spread of STDs and unwanted pregnancies.
Insight: Young people often lie to each other about their level of sexual experience.
Idea: Arm kids with a phone app that helps them challenge their lying friends and stand up to peer pressure.
Results: Over 8,699 downloads of app direct from posters in under-18 club nights.