Liberal Democrats - Labservative
Problem: British voters think their choice is between Labour and Conservative.
Insight: A vote for Labour or Conservative is a vote for the same thing – the status quo.
Idea: Combine Labour and Conservative and run a spoof campaign for the resultant party, thereby positioning the Liberal Democrats the real alternative.
Results: End of day 1: 3rd highest trending topic on Twitter. End of week 1: Most viewed news/Politics clip on YouTube. 6000 listens to lastFM 'Status Quo' playlist. Nick Clegg uses Labservative strategy and soundbites in TV debates.