ECB CRICKET - HOME ADVANTAGE
Problem: English Cricket only sell out their games when playing major test nations.
Insight: All of the cricket Test nations have huge numbers of fans living in the UK - enough to fill any ground their team might be playing in.
Idea: We turn ticket sales for England matches into a game itself, challenging both sets of supporters to give their team the all-important 'home advantage'. All the statistics relating to ticket sales are recorded and shared through facebook groups to create buzz among stat-obsessed cricket nuts.