England is the land of tradition. And nowhere is that more true than in a quiet village in the heart of Staffordshire. But when LIV Golf - synonymous with disruption and reinvention - rolls into the UK, a sleepy English village is completely transformed. Crowds. Chaos. Music. Madness. And world-class golf.

We played on the tension between these two worlds to dramatise the excitement of the upcoming event with our campaign - The New Tradition.