Give ’em Nightmares

Nike

Some players are dangerous. Some are unpredictable. Some are fast. But none are as scary as Mbappé - he’s your worst nightmare.

Give ’em Nightmares became the platform to launch the Kylian Mbappé Nike Mercurial Superfly, transforming the pitch into a nightmare of his own making. Everyday matches twisted into a surreal, hellish landscape inspired by the boot’s colourway, with Mbappé’s terrifying speed at the centre.

The campaign rolled out across film, print, OOH, social, retail and partner activations.

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