Wired Different is the seasonal positioning for MotoGP. From marketing and social to rider storytelling, team culture, broadcast and partnerships, it’s more than a campaign — it’s a mindset.

It’s the truth that unites our riders, our fans, and anyone who dreams of pushing 366 kph on two wheels: their brains are wired differently.

This isn’t exclusive - it’s contagious. Not just a sport you watch - a condition you catch. Once it’s in your blood, you’re one of us. What drives MotoGP isn’t normal - and that’s the point. By embracing the extreme, we attract those who instinctively recognise themselves in it.